Joe Weigel Strategic Marketing

Making Your Message Matter

 

Weigel Strategic Marketing is a full-service marketing firm focused on helping businesses in funeral service succeed. From funeral service suppliers to cemeteries and funeral homes, Weigel Strategic Marketing operates as a marketing and communications resource that specializes in helping death care companies with their marketing challenges.

 

We know the ins and outs of traditional marketing, like print advertising and brochures. We also know a thing or two about digital marketing and developed a robust expertise in Online Reputation Management. Since we are small, we’re nimble enough to help start-up companies and individual funeral homes. And since we’ve been doing this for more than twenty years, we also can help established funeral service companies with their marketing challenges.

 

Check out our website and be sure to visit our blog for the latest in marketing trends.

About Joe Weigel

Weigel Strategic Marketing helps companies in funeral service develop marketing plans and communication programs. Its principal, Joe Weigel, has extensive experience creating and leading marketing programs for Fortune 1000 companies, start-up enterprises as well as B2B and consumer brands.

Prior to starting Weigel Strategic Marketing, Joe was Vice President of Marketing for Genesis Casket, Vice President of Marketing for the Wilbert Funeral Service and Director of Communications for Batesville Casket.

Before working in corporate America, Joe held account management positions with several advertising and communications agencies in the Midwest. He holds a BS degree in Public Relations from Ball State University and an MBA in Marketing from Xavier University.

Client List

Our Process

 

1. COMPLETE AN EXPLORATORY CALL
In this 15-20-minute complimentary call we,’ll learn more about each other, discuss your goals and how Weigel Strategic Marketing might be a good fit for you.

2. DEVELOP A PROJECT PROPOSAL
We will take what we learned during the call and outline a proposal that maps out next steps and strategy on how we’ll help you achieve the goals outlined in our exploratory session.

3. REVIEW PROJECT PROPOSAL
We will forward you our proposal and follow-up with a call to review our proposal.

4.WEIGEL GOES TO WORK
If you decide Weigel Strategic Marketing is right for you, we’ll get to work implementing the strategy outlined in our proposal.

 

Weigel Strategic Marketing uses a straightforward process.

Death Care Clients

Batesville Casket

Options by Batesville

Genesis Casket

Wilbert Funeral Service

Davis Whitehall urns

American Coach Sales

Life Celebration Inc.

Creedy & Company

ClearPoint Federal Bank & Trust

Starmark Cremation Products

St. Francis Cromo Funeral Stationary

Connecting Directors

Travis Monuments

Death Care Websites

Southern Funeral Director Magazine

Funeral Homes

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Cemeterians

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Suppliers

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Joe is a gentleman in every sense.  He has carefully orchestrated our public relations around the most sensitive events, such as when vandals destroyed our community monuments.  He has been instrunmental in getting our story heard and in assisting us to position our branding objectives after our recent acquisitions.  Joe has assisted us as a guide in our branding, website, acquisitions, naming and assistance in finding talent as needed.  I highly recommend working with Joe!

Anthony Minozzi

Vice President, Hudson Valley Monument Group

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